C3fit technology, developed by Goldwin Inc. as its original high-performance base layer, made its debut in 2009. Compression wear was taking the sports scene by storm at that time, and sports apparel manufacturers were vying to develop their original compression wear. Individual brands under the umbrella of Goldwin Inc. also went about developing compression wear specifically for their field such as outdoor, tennis, and basketball. But at the end of the day, whatever the sport, the athletes all shared the same human body structure. Thus the company decided to establish new technologies and develop a base layer collection that caters to all sports.
The team led by Soichi Hirayama, a Product Development Manager, set its sights on functions that enhance the athlete’s performance regardless of the sport.